ONLINE COURSE
Digital Platforms:
Why enroll in this course?
Design and develop effective digital platforms for intuitive and user-friendly experiences.
Create a merchant side of the platform which is conducive to the vendors' success.
Make informed decisions and differentiated products by leveraging digital platforms.
Interact with MIT experts, instructors, and peers in live synchronous sessions for a more comprehensive learning experience.
Networking opportunities establish professional connections with industry experts and your cohort.
Access to rich supplementary resources provides additional materials and content for a more thorough educational journey.
What will you learn?
Recognize a two-sided market and distinguish it from traditional one-sided or direct seller-buyer markets.
Critically analyze and discuss examples of industry platforms such as eBay, Etsy, Apple, Uber, Amazon, and elicit factors for success and failure.
Identify the technical choices the firm makes in creating APIs and industry standards for two sided markets enabled by digital platforms.
Plan for development and rollout of a two-sided market, including adding features, incentivizing key customers, and negotiating with partners.
Summarize the most recent research and models on two sided markets, including on the stability of two-sided markets.
Define metrics for success in adoption, customer engagement, and frame the choices about loss-making to grow a customer base vs. the firm’s balance sheet.
All the participants who successfully complete their program will receive an MIT Professional Education Certificate of Completion, as well as Continuing Education Units (CEUs)*.
To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.
*The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program.
To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.
Course outline
This course employs a technical approach to building loyal consumer bases and differentiated products, taking an in-depth look at features, APIs and standards. Designed with practicality in mind, the course includes several case studies of successes and failures in modern markets.
Who is this online course for?
C-suite and other executives looking to gain a deeper technical understanding of digital platforms in order to make more effective decisions for their organization.
Developers and engineers who work with digital platforms and want to learn about the key technical choices of two-sided markets, such as software development kits or application programming interfaces (APIs).
Product managers who want to leverage their technical choices for a dynamic digital platform strategy in the online marketplace.
Entrepreneurs looking to develop start-ups centered around digital platforms and two-sided markets and who want to ensure their company’s success in the online marketplace.
Policy experts and regulator who work with digital market policies in an expanding global economy.
Professionals from technical backgrounds who work with digital platforms and two-sided markets who want to understand the choices they can make to enable their success.
Instructors
Director, System Architecture Group at MIT
Professor of Aeronautics and Astronautics and Engineering Systems, MIT
Course overview
Register now and boost your professional trajectory.
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