Designing Product Families:

From Strategy to Implementation
Inquiring For
Work Experience

Why Enroll in this Course?


In 2021, 94% of Fortune 1000 companies reported supply chain interruptions.


Product development time dropped by 30% due to the optimization of product families.


Discover how rapid innovation and mass customization can unlock new forms of competitive advantage.


Leverage your platform to identify market and product opportunities and generate revenue growth.

 What will you learn?

What will you learn?

  • Evolution of the industry, from small-scale artisanal craftsmanship to mass production

  • Product creation, manufacturing decisions, composition, and the design evolution process

  • Parameters to quantify what is common within a product family

  • Methods and tools used in the design of product families and platforms

  • Comparing designs among different product platforms and utilizing families

  • Platforms to identify new market opportunities, increasing revenues as a result

Course Outline

The current business landscape is increasingly competitive. However, the current speed of innovation and virtually endless personalization now offer new competitive advantages. The organizations taking advantage of these new opportunities are those that are applying strategies to design and develop product families on a common platform.


MPE Faculty Bruce Cameron
Dr. Bruce Cameron

Director, System Architecture Group at MIT

MPE Faculty Timothy Simpson
Prof. Timothy W. Simpson

Professor of Mechanical Engineering and Industrial Engineering

MPE Faculty Olivier Weck v1
Prof. Olivier De Weck

Professor of Aeronautics and Astronautics and Engineering Systems, MIT

Industry Guest Speakers

MPE Guest Su Chang
Su Chang

Senior Director at the Procter and Gamble Co.

MPE Guest Kenneth Eskildsen
Kenneth Eskildsen

Modularization Architect at Danfoss Drives

MPE Guest Annabelle Gawer
Prof. Annabelle Gawer

Chaired Professor in Digital Economy at the University of Surrey

MPE Guest Daisuke Goh
Daisuke Goh

Founder, Piic Camera Sharing Japan

MPE Guest Stephen Nichols
Stephen Nichols

Associate Director of Systems Engineering at Otis Elevator Co.

MPE Guest Andries Otter
Andries Otter

Decommissioning and Restoration Excellence Manager at Shell Global Solutions

MPE Guest Mandar Padmawar
Mandar Padmawar

Technical Lead for Wearables at Bose Corporation

MPE Guest Brian Parker
Brian Parker

Vice President of Engineering and International Operations at Environmental Solutions Group

MPE Guest Yuvraj Singh
Yuvraj Singh

Leader for Solutions Delivery at Refinitive (MENA)

This class was very interesting to me because it forced me to look at products, not only their value to the organization, but the efficiency of that product from a lot of different angles. You can look at it from all the angles taught in the class, or you can look at it from a grouping of those angles. And for me it was a highly valuable. It's much more than just the product lines that we have today in our organization.
Todd Nate
Head of Private Wireless Sales,

Register now and boost your professional trajectory.

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