ONLINE COURSE

Designing Product Families:

From Strategy to Implementation

Why enroll in this course?

Product development time dropped by 30% due to the optimization of product families

Unlock new forms of competitive advantage through the power of rapid innovation and mass customization

Leverage your platform to identify market and product opportunities and generate revenue growth

Interact with MIT experts, instructors, and peers in live synchronous sessions for a more comprehensive learning experience.

Networking opportunities establish professional connections with industry experts and your cohort.

Access to rich supplementary resources provides additional materials and content for a more thorough educational journey.

What will you learn?

Evolution of the industry, from small-scale artisanal craftsmanship to mass production
Product creation, manufacturing decisions, composition, and the design evolution process
Parameters to quantify what is common within a product family
Methods and tools used in the design of product families and platforms
Comparing designs among different product platforms and utilizing families
Platforms to identify new market opportunities, increasing revenues as a result

Course outline

The current business landscape is increasingly competitive. However, the current speed of innovation and virtually endless personalization now offer new competitive advantages. The organizations taking advantage of these new opportunities are those that are applying strategies to design and develop product families on a common platform.

Fundamental Platforming Concepts

Platform Benefits and Strategy

Product and Platform Architecture

Platform Analysis

Platform Architecting

Planning Platform Development

Managing Platforms

Two-Sided Markets and Industry Platforms

Who is this online course for?

This course is aimed at professionals looking to create or position their products, services, and systems to innovate and compete in the market.

It is designed for those who want to implement normalization, personalization, and platform use strategies to maximize cost savings and increase their organization’s capacity to offer a variety of personalized products and services.

Research and development managers
Platform architects
Product and marketing managers
Product line leaders
Public administration and industry systems engineering professionals

Instructors

Dr. Bruce Cameron

Director, System Architecture Group at MIT

Prof. Timothy W. Simpson

Professor of Mechanical Engineering and Industrial Engineering

Prof. Olivier De Weck

Professor of Aeronautics and Astronautics and Engineering Systems, MIT

Industry guest speakers

Su Chang

Senior Director at the Procter and Gamble Co.

Kenneth Eskildsen

Modularization Architect at Danfoss Drives

Prof. Annabelle Gawer

Chaired Professor in Digital Economy at the University of Surrey

Daisuke Goh

Founder, Piic Camera Sharing Japan

Stephen Nichols

Associate Director of Systems Engineering at Otis Elevator Co.

Andries Otter

Decommissioning and Restoration Excellence Manager at Shell Global Solutions

Mandar Padmawar

Technical Lead for Wearables at Bose Corporation

Brian Parker

Vice President of Engineering and International Operations at Environmental Solutions Group

Yuvraj Singh

Leader for Solutions Delivery at Refinitive (MENA)

Course overview

This class was very interesting to me because it forced me to look at products, not only their value to the organization, but the efficiency of that product from a lot of different angles. You can look at it from all the angles taught in the class, or you can look at it from a grouping of those angles. And for me it was a highly valuable. It's much more than just the product lines that we have today in our organization.

Todd Nate

Head of Private Wireless Sales,

Nokia

Register now and boost your professional trajectory.

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