ONLINE COURSE
Designing Product Families:
Why enroll in this course?
Product development time dropped by 30% due to the optimization of product families
Unlock new forms of competitive advantage through the power of rapid innovation and mass customization
Leverage your platform to identify market and product opportunities and generate revenue growth
Engage in two live sessions with MIT instructors, and up to eight live sessions with learning facilitators, industry experts, and peers.
Networking opportunities establish professional connections with industry experts and your cohort.
Access to rich supplementary resources provides additional materials and content for a more thorough educational journey.
Certificate
All the participants who successfully complete their program will receive an MIT Professional Education Certificate of Completion, as well as Continuing Education Units (CEUs)*.
To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.
*The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program. To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.
Course outline
The current business landscape is increasingly competitive. However, the current speed of innovation and virtually endless personalization now offer new competitive advantages. The organizations taking advantage of these new opportunities are those that are applying strategies to design and develop product families on a common platform.
Examine platforming through definitions and examples
Classify different leveraging strategies and approaches
Compare and contrast expected benefits with potential downsides
Analyze case study data and summarize the benefits of product platforming
Distinguish product lines from product platforms
Define eight platform strategy decisions
Define product and platform architecture and prioritize decisions
Decompose a complex system and build a Design Structure Matrix
Identify modularity and commonality in product architecture
Categorize and rank products and platforms using mapping tools
Assess platform efficiency and effectiveness with metrics
Calculate a product line commonality index (PCI)
Assess variety based on customer attributes and market demand
Compare and contrast competing product families and identify components for redesign
Identify platform extent and apply an optimization framework
Assess overdesign and flexibility needs
Complete a flexible platform design process
Apply platforming to software and other applications
Identify acceptable and unacceptable reasons for divergence
Assess and rate the use of management levers in a case study
Identify key management roles and responsibilities
Analyze two-sided markets as discreet dynamic systems
Simulate and analyze a platform using an AMBX model
Assess module feasibility and user preferences
Who is this online course for?
This course is aimed at professionals looking to create or position their products, services, and systems to innovate and compete in the market.
It is designed for those who want to implement normalization, personalization, and platform use strategies to maximize cost savings and increase their organization’s capacity to offer a variety of personalized products and services.
Research and development managers
Platform architects
Product and marketing managers
Product line leaders
Public administration and industry systems engineering professionals
Instructors
Director, System Architecture Group at MIT
Professor of Mechanical Engineering and Industrial Engineering
Professor of Aeronautics and Astronautics and Engineering Systems, MIT
Industry guest speakers
Senior Director at the Procter and Gamble Co.
Modularization Architect at Danfoss Drives
Chaired Professor in Digital Economy at the University of Surrey
Founder, Piic Camera Sharing Japan
Associate Director of Systems Engineering at Otis Elevator Co.
Decommissioning and Restoration Excellence Manager at Shell Global Solutions
Technical Lead for Wearables at Bose Corporation
Vice President of Engineering and International Operations at Environmental Solutions Group
Leader for Solutions Delivery at Refinitive (MENA)
MIT Professional Education in Numbers
+60K
+155
92%
Frequently Asked Questions
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