MPE - OP - GADT - header - image - desktop

APPLIED AI BUNDLE

Generative and Agentic AI

Two AI Courses for Modern Business Transformation
Inquiring For
Work Experience

START

DURATION

16 Weeks, Online

PRICE

Get US$561 off with a referral

FOR TEAMS

Enroll your team and learn with your peers

Benefit From Up to 15% Off on This Bundle

As AI continues to reshape how organizations operate and compete, leaders must understand both the creative potential of generative AI and the execution capabilities of agentic AI. The Applied AI Bundle - Generative and Agentic AI brings together these complementary domains designed to help professionals move from experimentation to enterprise-wide transformation.

What You Will Learn

Applied AI for Digital Transformation

  • Design an AI opportunity map and adoption roadmap with risks and success metrics.

  • Assess where generative AI creates value and evaluate feasibility and ROI.

  • Apply prompt engineering to automate executive and team workflows.

  • Evaluate ethical risks and align governance with recognized frameworks.

  • Distinguish key AI capabilities including LLMs, RAG, agents, and multimodal systems.

  • Develop an AI adoption framework with change management and stakeholder alignment.

  • Analyze workforce and economic impact to inform strategy and organizational design.

  • Explain the foundations and business relevance of generative AI.

Applied Agentic AI for Organizational Transformation

  • Explain the fundamentals of generative and agentic AI, including architectures and use cases.

  • Assess how AI improves business outcomes across workflows and customer engagement.

  • Integrate AI systems into digital ecosystems using cloud, APIs, and enterprise platforms.

  • Evaluate AI platforms for strategic fit, capabilities, and risk.

  • Develop agent-based solutions for multi-step workflows and automation.

  • Navigate governance, compliance, and ethical deployment requirements.

  • Build a strategic AI roadmap with an actionable adoption plan or executive presentation.

Highlights of the Bundle

Highlights of the Bundle - 1

Develop expertise across both Agentic AI and Generative AI through two complementary MIT Professional Education courses.

Highlights of the Bundle - 2

Engage in two live sessions with MIT instructors, and up to eight live sessions per course with learning facilitators, industry experts, and peers.

Highlights of the Bundle - 3

Networking opportunities establish professional connections with industry experts and your cohort.

Highlights of the Bundle - 4

Access to rich supplementary resources provides additional materials and content for a more thorough educational journey.

Highlights of the Bundle - 5

Earn a MIT Professional Education Certificate of Completion for each course successfully completed.

Courses You Will Take as a Bundle

Module 1: Understanding AI and the Business Impact

  • The Evolution of AI: From Rule-based Systems to Machine Learning to Generative Models

  • What Makes Generative AI Distinct: Creating New Content Rather Than Predicting Outcomes

  • Why 2023–2025 Marked A Major Shift in AI Adoption and Business Impact

  • How AI Is Reshaping Key Sectors: Healthcare, Finance, Retail, Media, And Manufacturing

  • A Leadership-Focused Lens for Understanding and Evaluating AI

  • Setting Personal and Organizational Goals for Learning and Application

Module 2: How Generative AI Works

  • What Large Language Models Are, Explained Without Technical Jargon

  • How Inputs, Outputs, And Context Windows Shape Model Behavior

  • Why AI Hallucinations Occur and Their Impact on Organizational Use

  • How Tokens, Cost, And Model Size Affect Budgeting and Deployment Decisions

  • What Multimodal AI Enables Across Text, Images, Audio, And Code

  • How Leading Models Differ at a High Level and What Matters for Leadership Decisions

  • Key Warning Signs to Watch for When Evaluating AI Vendor Claims

Module 3: Prompt Engineering

  • What Prompt Engineering Is and Why It Matters

  • Core Techniques: Zero-shot, Few-shot, Chain-of-thought, Role Prompting

  • Prompting For Executive Tasks Such as Briefings, Strategy Memos, And Stakeholder Communication

  • Prompting For Team Tasks Including Documentation, Summaries, And Reporting

  • Automating Routine Workflows with Reusable Prompt Templates

  • Prompt Security and What to Avoid Sharing in Public AI Tools

  • Hands-on Practice to Build Your Personal Prompt Library

Module 4: AI Across the Organization

  • Marketing And CX: Personalization, Content Generation, Service Automation

  • Operations: Workflow Automation, Documentation, Procurement, Supply Chain

  • HR And Talent: Recruiting, Onboarding, Learning and Development, Performance

  • Finance: Reporting, Forecasting, Compliance Summarization

  • Product And Innovation: Ideation, Prototyping, Market Research

  • Leadership And Strategy: Competitive Intelligence, Board Communication, Scenario Planning

  • Case Studies: Klarna, Coca-Cola, JPMorgan and Others

  • Use-case Evaluation: Assessing Value, Risk and Organizational Readiness

Module 5: Ethics, Governance, and Responsible AI

  • The Ethics Landscape and What Is at Stake When AI Makes Decisions

  • Where Bias in AI Comes from and How Leaders Can Mitigate It

  • Privacy, Data Sovereignty, And Guidelines for Employee Use of AI Tools

  • When Transparency and Explainability Are Required for Auditable AI

  • The Regulatory Environment, Including the EU AI Act, U.S. Frameworks, And Sector Rules

  • How Responsible AI Frameworks from Google, Microsoft, And NIST Translate into Practice

  • Disinformation, Deepfakes, And Content Integrity Challenges

  • How To Begin Building an Internal AI Policy For Your Organization

Module 6: Building an AI-Ready Organization

  • What AI Readiness Means Across Technology, Data, People, And Culture

  • Common Failure Patterns in AI Adoption and How to Avoid Them

  • Communicating About AI Amid Uncertainty and Rapid Change

  • Upskilling Your Workforce and Identifying Essential Future Skills

  • Addressing AI-related Anxiety and Supporting Psychological Safety

  • Roles Of The CDO, CAIO, And AI Center Of Excellence

  • Applying Change-management Frameworks Such as Kotter and ADKAR To AI Initiatives

  • Building Internal AI Champions And Governance Structures

Module 7: The AI-Enabled Economy - Workforce, Disruption, and Opportunity

  • The Economic Impact of Generative AI Across Productivity, Displacement, And New Value Creation

  • Which Jobs and Tasks Are Most Exposed to Automation, And Which Remain Resilient

  • AI Augmentation Versus Replacement and How Leaders Can Apply This Distinction

  • How AI Is Reshaping Competitive Dynamics Through First-mover Advantage and Differentiation

  • What AI-native Competitors Reveal and What Incumbents Can Learn from Them

  • Global AI Investment Trends and Their Implications for Sector Strategy

  • How Leadership Is Evolving and Which Human Capabilities Grow in Importance

Module 8: Creating An AI Strategy

  • Reviewing The Strategic AI Framework and Bringing All Concepts Together

  • Using The AI Opportunity Canvas to Map Use Cases to Business Value

  • Applying An Effort-impact-risk Matrix to Prioritize AI Initiatives

  • Building An AI Roadmap Across Quick Wins, Mid-term Initiatives, And Long-term Transformation

  • Crafting The Business Case for AI Investment and Making the Ask Effectively

  • Presenting Your AI Strategy to Boards, Investors, And Skeptical Stakeholders

  • Capstone Workshop to Develop and Peer-review Your Organizational AI Strategy

  • Final Reflection on the Kind of AI Leader You Aim to Become

Capstone Project The course includes a capstone project where learners synthesize concepts from all modules into an actionable AI strategy for their organization. Participants develop a prioritized opportunity map, build an adoption roadmap with owners and timelines, and outline key risks, dependencies, and success metrics. The capstone ensures that every learner leaves with a concrete, organization-ready plan that translates learning into practical, strategic action.

Module 1: Foundations of Generative and Agentic AI

  • ⁠Evaluate the strategic value of AI functionalities such as chatbots, reasoning, and multimedia

  • Construct an evaluation of the cost of an AI system

  • ⁠Distinguish between major AI model types and terminology

Module 2: The Rise of Agentic AI and Emerging AI Platforms

  • Explain the most relevant AI platform or approach for a specific sector and its application to agentic AI use cases

  • Evaluate the key factors influencing the selection of open-source versus proprietary AI platforms within a specific organizational context

  • Develop a landing page using AI

  • Prompt AI to create a visual mock-up and functional HTML code

  • Activate the code by saving and reuploading

  • Explain a new AI workflow in an organization

Module 3: Connecting Agents to Digital Ecosystems

  • Construct a use case demonstrating agent-based interaction across integrated tools

  • Write a structured email-style proposal that outlines a specific use case for an AI agent within an organizational context

  • Analyze a business workflow to determine how an AI agent could improve efficiency, reduce costs, or enhance user experience

  • Design an integration approach that specifies how the proposed agent would connect with existing systems, platforms, or application programming interfaces (APIs)

  • Evaluate the potential risks, ethical considerations, and success metrics associated with deploying the proposed AI agent

Module 4: Cybersecurity: Classic Scenarios, Agent Risks, Disinformation, and Systemic Impact

  • Analyze organizational AI systems and workflows to identify potential cybersecurity risks using the National Institute of Standards and Technology (NIST) Cybersecurity Framework categories

  • Evaluate current security practices to identify gaps in access control, monitoring, response, and recovery capabilities

  • Develop a structured AI risk and security plan, including stakeholders, training, and incident response procedures

  • Recommend actions to improve organizational readiness across identify, protect, detect, respond, and recover domains

  • Analyze organizational AI systems and workflows to identify potential cybersecurity risks

  • Evaluate how accountability is defined and enforced alongside security practices and governance in AI systems

Module 5: AI Agents by Business Function

  • Describe the organizational context, including industry, organization type, and department, relevant to a proposed AI-driven product design initiative

  • Summarize the current product design workflow within an organization to establish a baseline for improvement

  • Select an appropriate AI technology for integration into a product design process based on its capabilities and relevance

  • Develop a structured plan outlining how AI can be integrated into a product design workflow to improve efficiency, effectiveness, or quality

  • Identify an appropriate AI agent architecture for a given organizational context and explain key trade-offs

  • Identify opportunities for AI-enabled BPO and describe their potential organizational impact

Module 6: The Last Mile- From Pilot to Practice

  • Propose measurable key performance indicators (KPIs) that evaluate the effectiveness of an AI system in relation to business outcomes.

  • Describe the organizational context including sector, organization type, and department relevant to an AI implementation

  • Summarize the purpose and functionality of a proposed AI system within a business workflow

  • Write three to five key performance indicators (KPIs) that measure the effectiveness of an AI implementation

  • Evaluate how the selected KPIs align with business goals, and indicate whether the AI system is achieving its intended outcomes

Module 7: Governance, Compliance, and Agent Testing

  • Identify applicable regulatory frameworks (e.g., GDPR, CCPA, HIPAA) relevant to a specific AI use case

  • Analyze the risks associated with deploying AI systems, including both compliance and operational risks

  • Apply appropriate testing strategies (e.g., sandboxing, A/B testing, safety checks) to evaluate AI system behavior

  • Develop a comprehensive AI governance plan that integrates regulations, testing, risk mitigation, and documentation practices

  • Create guiding questions that identify key regulatory and implementation considerations in real-world AI healthcare scenarios

  • Classify AI use cases using the risk–speed quadrant framework

Module 8: Ethics and Capstone

  • Explain how AI can be strategically integrated into organizational functions to create business value

  • Evaluate the suitability of AI technologies for specific organizational use cases

  • Analyze the cost, security, and operational implications of AI adoption

  • Assess the human and organizational factors that influence successful AI implementation

  • Synthesize course concepts into a structured approach for organizational AI adoption

  • Evaluate ethical risks in a proposed AI system by identifying a potential issue, assessing its business impact, and recommending an appropriate mitigation strategy

Capstone Project The course culminates in a capstone project where participants apply course concepts to evaluate an organizational AI opportunity. They will assess the suitability of AI technologies for a specific use case, analyze the associated business, operational, security, and ethical considerations, and develop a structured approach for responsible AI adoption. The final deliverable includes recommendations for implementation, risk mitigation, and value creation within an organizational context.

Who Is This Bundle For?

This bundle is ideal for:

  • C-suite executives and senior leaders making informed decisions on AI strategy, investment, and integration

  • Business leaders and functional heads driving innovation across operations, marketing, product, and strategy

  • Senior and mid-career professionals seeking to apply AI across workflows, functions, and organizational initiatives

  • Technology leaders and technical professionals transitioning into AI and digital transformation leadership roles

  • Managers and team lead modernizing workflows and aligning teams with emerging technologies

  • Innovation, product, sales, marketing, and customer experience professionals leveraging AI to build new solutions and enhance engagement

  • Consultants, advisors, and investors evaluating AI opportunities and guiding organizations through AI-driven change

*No prior background in analytics, computer science, coding, or machine learning is required.

Instructors

MPE - Faculty - Abel Sanchez

Dr. Abel Sanchez

Research Scientist, MIT

MPE - Faculty - John R. Williams

Prof. John R. Williams

Professor, MIT Department of Civil and Environmental Engineering; Affiliated Faculty, MIT Center for Computational Science and Engineering

Certificate

All participants who successfully complete the Applied AI Bundle - Generative and Agentic AI will receive two MIT Professional Education Certificates of Completion, one for completion of each course, Applied AI for Digital Transformation and Applied Agentic AI for Organizational Transformation. Participants will also earn MIT Continuing Education Units (MIT CEUs) for each completed course.*
BUN - MPE - GADT - ENG - COM - Certificate 1 image
BUN - MPE - GADT - ENG - COM - Certificate 2 image

*To obtain MIT CEUs, participants must complete the accreditation confirmation available at the end of each course. MIT CEUs are awarded based on the number of learning hours, where one MIT CEU represents 10 contact hours of participation in a professional development program.

MIT Professional Education in Numbers

+60K

Participants in our courses

+155

Countries represented by our participants

92%

Rate the experience as extraordinary

Frequently Asked Questions

No prior background in analytics, computer science, coding, or machine learning is required. Both courses are designed for professionals who may not build AI systems themselves but are responsible for evaluating, adopting, and leading AI initiatives within their organizations.

You will gain the ability to understand, apply, and scale AI across your organization. This includes evaluating AI opportunities, designing AI-integrated strategies, and developing an executive-ready AI adoption roadmap or presentation supported by real-world use cases and hands-on learning.

This bundle provides a comprehensive learning journey across both generative and agentic AI. While one course focuses on understanding AI capabilities and business applications, the other focuses on deploying AI systems, integrating them into workflows, and driving real organizational impact.

Yes. This bundle includes hands-on projects and real-world applications. You will apply your learning through exercises and capstone projects where you build an AI strategy, adoption roadmap, or executive presentation tailored to your organization.

Applicable taxes will be calculated and added at checkout in accordance with country/state regulations.

This bundle equips you to translate AI from concept to execution. You will learn how to assess business value, integrate AI into existing systems, manage risks and governance, and communicate AI strategies effectively to stakeholders across your organization.

Connect with a Program Advisor for a 1:1 Session

Didn't find what you were looking for? Schedule a call with one of our Program Advisors or call us at +1 857 7668188.

Seamless learning, anywhere

Learn with AI Tutor

Get instant replies to your questions about program content from our AI Tutor. Find the information you need to learn more confidently and move through topics and key learnings.

Register now and boost your professional trajectory.

Enroll by